I’ll always remember a commercial for a brand of nothing-special wrapped candy from the years I lived in Italy. The production values were modest, as was the marketing claim, but the take-away has enduring resonance in real life (IRL). We…
I’ll always remember a commercial for a brand of nothing-special wrapped candy from the years I lived in Italy. The production values were modest, as was the marketing claim, but the take-away has enduring resonance in real life (IRL). We…